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EEA and Appreciation at Work Collaborate on Purpose Leadership, Stakeholder Management Training

Published: Nov 20, 2024

The first independent educational organization to support the practical implementation of purpose leadership and stakeholder management principles is joining forces with the Appreciation at Work culture enhancement platform to provide any size or type of organization, advisory and consulting firm a complete tool kit for enhancing organizational performance and experiences through people. ... [ read more ]

Television Actors, Olympic Gold Winner, and Environmental Activist Headline Upcoming Meaningful Meetings Shows

Published: Nov 4, 2024

Consistent with its effort to promote more purpose-driven interactive meeting and incentive travel experiences, the Enterprise Engagement Alliance RRN media platform profiles successful or otherwise noteworthy people from all walks of life on what they have learned from their professional and/or personal journeys and how they share their insights at events to help make them more purposeful, interactive, meaningful, sustainable, and measurable. ... [ read more ]

How to Create a Culture of Cost Savings and Cost Consciousness

Published: Oct 29, 2024

Many CEOs and CFOs have a sense that the organization can enhance cash flow and cut costs, even to the point of hiring costly advisory firms to find solutions. In fact, the best way to enhance cash flow and a cost-efficient culture is to actively involve not only your employees, but customers, distribution and supply chain partners. ... [ read more ]

What Politicians Do Better Than Business: Marketing

Published: Sep 30, 2024

Whatever one might say about the effectiveness of political governance in the US today, marketers have a lot to learn about the way politicians do marketing. You don't see politicians jumping on the latest bright shiny objects in marketing such as AI: they are succeeding by doing it the old-fashioned way: identifying and building relationships with the people most likely to vote. ... [ read more ]

Another Great Reason for Organizations to Steer Clear of Political Donations

Published: Sep 30, 2024

How does it help shareholders for organizations to make political contributions destined to annoy a large swath of stakeholders and shareholders? Ironically, shareholder capitalists have a long tradition of contributing to politicians whose interests are not necessarily aligned with those of many shareholders and stakeholders. ... [ read more ]

The Essence of Permission Marketing: Efficiency, Measurability, Results

Published: Sep 23, 2024

Despite the ability to target advertising messages, marketing remains remarkably unchanged. Organizations continue to focus their efforts on selling, not helping, and do almost nothing to build relationships with the people most likely to buy. Organizations seeking to focus on value creation can benefit by identifying and building relationships with the people most likely to buy. ... [ read more ]

Meaningful Meetings With Maria Romano: The ROI of Love and Respect

Published: Sep 23, 2024

A long-time entrepreneur and minister who has officiated at many weddings shares what leaders can learn from love, empathy and effectively designed ceremonies to maximize the impact of recognition in the marketplace. For proof of the benefits, look at the success of practicing total quality management in manufacturing. ... [ read more ]



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