Fortune, JUST Capital Rankings Show Wide Support for Stakeholder Capitalism Principles
Fortune Methodology
JUST Capital Methodology
Comparison of Fortune Most Admired and JUST Capital List
Click here for links to information about EEA sponsors; here to subscribe to ESM weekly; here for an ESM media kit.
Both the American public and business leaders agree: companies that focus on the needs of their employees, customers, communities, and their
.png)
employees are better for business and society.Two highly respected ratings each ranking the best 100 US companies using different methodologies have agreed on the 20 best US companies, even though the selection processes have little in common.
For its list of the best US companies, JUST Capital selects companies on how they rank on the issues that matter most to Americans: how they treat employees, customers, and communities, and their governance and environment practices. The Fortune 100 Most Admired Companies are ranked by about 3,400 executives, directors, and securities analysts abased on nine criteria including ability to attract and retain talent, social responsibility, product quality, quality of management, and more listed below.
Out of 100 companies selected by Fortune and JUST Capital, 20 appear on both lists, a surprising overlap given that JUST Capital only ranks US public companies and Fortune’s includes about 30% firms located outside the US. Eleven of the 20 companies listed in green outperformed the S&P 500 over five years. Collectively, without Nvidia, they ouperformed the S&P 500 by 11%; with Nvidia, 3,442%. Note, this does not include dividends.
Fortune Methodology 
Fortune collaborates with Korn Ferry on this annual survey of corporate reputations. The selection process begins with “a universe of about 1,500 candidates: the 1,000 largest US companies ranked by revenue, along with non-US companies in Fortune’s Global 500 database that have revenues of $10 billion or more. It winnows the assortment to the highest-revenue companies in each industry, a total of 650 in 30 countries. The top-rated companies were picked from that pool of 650; the executives who voted work at the companies in that group.”
To determine the best-regarded companies in 51 industries, Korn Ferry asked executives, directors, and analysts to rate enterprises in their own industry on nine criteria closely related to the principles of stakeholder management—enhancing returns by creating value for all stakeholders and communities.
1. Ability to attract and retain talent
2. Social responsibility
3. Quality of management
4. Quality of products/services
5. Long-term investment value
6. Customer satisfaction
7. Innovation
8. Global competitiveness
9. Use of corporate assets
JUST Capital Methodology 
Companies are selected from the Russell 1,000 based on the priorities of Americans through an annual survey. This survey was last fielded among a general population sample of 2,127 US adults, (weighted to match the US census demographics for region, gender, age, education, race, and ethnicity) using the Qualtrics survey tool between May 7 and 13, 2024.
For the purpose of establishing this year’s rankings, companies were evaluated based on evaluating treatment of:
Workers: How a company invests in its employees. Ranking weight: 39%
Customers: How a company treats its customers. Ranking weight: 26%
Shareholders and governance: How a company prioritizes good governance. Ranking weight: 13%
Communities: How a company supports its communities. Ranking weight: 13%.
Environment: How a company minimizes environmental impact. Ranking weight: 9%
To evaluate companies, analysts review financial statements, S&PCapIQ reports, Institutional Shareholder Services reports, the ESG Book, Violation Tracker, and more.
Enterprise Engagement Alliance Services
Celebrating our 15th year, the Enterprise Engagement Alliance helps organizations enhance performance through:
1. Information and marketing opportunities on stakeholder management and total rewards:
- ESM Weekly on stakeholder management since 2009. Click here to subscribe; click here for media kit.
- RRN Weekly on total rewards since 1996. Click here to subscribe; click here for media kit.
- EEA YouTube channel on enterprise engagement, human capital, and total rewards since 2020
Management Academy to enhance future equity value for your organization.3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.
5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.
Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230.
