Updated Stakeholder Management Video Training Sessions Now Available

The newly expanded Enterprise Engagement Alliance Stakeholder Management Implementation Curriculum and Certification live and recorded webinar program focuses specifically on the systems and tactics employed to turn talk about Stakeholder Capitalism into practice. The new formal education program will be available live for free until Sept. 6, 2022, and thereafter available as recordings to EEA corporate, individual, or academic members only. There is no longer any excuse for failing to enhance organizational results through implementation of a more strategic and systematic approach to people management across the enterprise.

Based on contributions from world-wide pioneers in the implementation of Stakeholder Management and Enterprise Engagement—the theory, framework, and practical implementation of Stakeholder Capitalism principles—these Enterprise Engagement Alliance YouTube sessions are designed to provide practical training for board members, management at all levels, Environmental, Social, and Governance (ESG) portfolio and private equity valuation advisors, professors, and students. This comprehensive learning program is included in the individual and corporate membership program of the EEA. Click here for more information and to join.

For nearly three dozen EEA YouTube videos on all areas of Stakeholder Capitalism, Human Capital management across the enterprise, and tactical implementation practices and tools, click here. To help people visualize the human side of Stakeholder Capitalism, Bidhan (Bobby) Parmar, Associate Professor at the Darden Business School of the University of Virginia produced the documentary Fishing With Dynamite.

The Enterprise Engagement Alliance education and certification program has been updated to address the implementation process for Stakeholder Capitalism, including Stakeholder Management Theory and Enterprise Engagement, all focused on helping organizations create better returns for investors by creating value for employees, customers, supply chain and distribution partners, and communities.

Not to be confused with “Woke” capitalism, Stakeholder Capitalism seeks to create returns for investors by creating value for customers, employees, supply chain and distribution partners, communities, and the environment.

The live and now recorded sessions below are available to any interested attendees. The recorded certification preparation sessions will be available after Sept. 6, 2022, only to paid EEA corporate and individual members, as well as to the academic community members.

Created by Stakeholder Management Pioneers
Overview of Training Webinars
Additional Sessions Coming Soon

Created by Stakeholder Management Pioneers

The pioneers and early leaders in Stakeholder Capitalism are contributing their expertise to the first known executive training program on Stakeholder Management and Enterprise Engagement, the practical application processes of this new approach to capitalism. The education and six books are included in the price of membership in the Enterprise Engagement Alliance for both individuals and companies, and a free limited membership is available for academics and students. EEA individual and corporate membership includes the six core books on the theory and implementation processes as well as access to the dozen or so recorded training webinars. Click here to learn more about EEA membership benefits and to join.

Overview of Training Webinars

All the following session recordings are available at no cost. Recorded certification preparation sessions will be available for EEA members only starting Tue., Sept. 6, 2022.

Stakeholder Management Theory, Click here for a recording and summary of this session.

Speaker: Ed Freeman, Professor, University of Virginia Darden School of Business, author of Strategic Management, A Stakeholder Approach; Managing for Stakeholders, The Power of And, and other books.

Summary. This session will address Stakeholder Management theory, which advocates for a strategic management approach that addresses and accounts for the needs of all stakeholders, including not only shareholders but employees, customers, supply chain and distribution partners, and communities.

Deliverables. An understanding of the theory, principles, history, framework, and current state of the field that is the underlying foundation for all business operations, including Enterprise Engagement. Explains Ed Freeman, “The 21st Century is one of ‘Managing for Stakeholders.’ The task of executives is to create as much value as possible for stakeholders without resorting to tradeoffs. Great companies endure because they manage to get stakeholder interests aligned in the same direction.”

Strategic Leadership. Click here for a recording and summary of this session.

Speaker. Ralf Specht, Co-Founder, Spark44, an international ad agency, and author of Building Corporate Soul: Powering Culture & Success with the Soul System.

Summary. In this webinar, Ralf Specht shares a simple to understand system leaders can use to build a company with soul. He explains the Soul System™, a framework that powers culture and success for any business through a systematic process.

Deliverables. Attendees learn what it takes and how to ensure that culture is understood and coded inside a firm to impact the behaviors of all employees and the relationships with all stakeholders. They will see how they can influence the collective personality of the organization to achieve business goals faster and increase employee attractivity and retention beyond pure employer brand marketing activities by applying a strategic and systematic approach to leadership.

The ROI on Individuals From a Financial Perspective. Click here for a recording and summary of this session.

This session is part of the formal Enterprise Engagement curriculum and certification program that is included in the test for certification.

Speaker. Dave Bookbinder, Managing Director, B. Riley Financial, and author of The New ROI: Return on Individuals.

Guest Panelists. Amy Armitage, Founder and Co-Chair, Human Capital Investment and Reporting Council, and Laura Queen, Founder and CEO, 29 Bison, and author of People Economics: Defining and Measuring the True Value of Human Capital.

Summary. This session looks at investments in people from a financial and valuations standpoint spoken in the language of Chief Financial Officers by a business valuation expert. This practical outlines helps non-financial people understand how financial people look at strategic and tactical efforts to engage people.

Deliverables. An understanding of how CFOs and other financial people can be convinced to make a strategic investment in people.

The Tactics of Enterprise Engagement. Click here for a recording and summary of the session.

This formal part of the EEA Enterprise Engagement curriculum kicks off with a panel discussion with various experts.

Guest panelists. Dr. Heiko Mauterer, Board Member, Four C Group Management Consultancy, an HR advisory firm and ISO 30414 certification company; Jervis DiCicco, Founder, CEO, ProsperBridge, a HR support and benefits company; Darwin Hanson, Founder, CEO, Talent Management Evolution, a talent management and human capital technology firm.

Summary. The program provides a quick overview of different types of engagement tactic and their business models.

• Business operating systems

• Brand alignment

• Culture

• Benefits

• Employee engagement

• Sales engagement

• Channel engagement

• Customer engagement (loyalty)

• Job Design

• ISO Human Capital Reporting

• Rewards and Recognition

• Motivational Events

• Incentive Programs

• Innovation and collaboration

Deliverables. An overview of the many tactics of engagement; their inter-relationships, and business models.

Metrics and Return on Investment. Click here for the summary and to view. This program is a formal part of the EEA curriculum and certification program with an introductory guest panel discussion.

Guest panelists. Allan Schweyer, Senior Research Consultant, Center for Human Capital Innovation, and Chief Research Advisor and Todd Hanson, President, Catalyst Performance Group, on return-on-investment measures.
Summary. This formal part of the EEA curriculum and certification program begins with an introductory guest panel discussion on the state of measurement. It provides an overview of ISO and other reporting standards; the Master Measurement Model for engagement measurement, and an overview of a process developed by the ROI Institute that can be used to measure almost any activity on a qualitative and quantitative basis.
Guest panelists. Allan Schweyer, Senior Research Consultant, Center for Human Capital Innovation, and Chief Research Advisor and Todd Hanson, President, Catalyst Performance Group, an expert on return-on-investment measures, kick off the program with a discussion, after which Hanson will share a formal presentation on measurement with host Bruce Bolger.
Deliverables. An overview of the key human capital management reporting and measurement tools

Case Studies. Click here for a recording and summary of the program.

"Treat Your Salespeople Like Volunteers" is the mantra of veteran sales training executive Richard (Rick) Beers of Sunovion, a Japanese leader in treatments for central nervous system pharmaceuticals. He and Todd Hanson, CRP, CPIM of Catalyst Performance Group, Inc., a specialist in ROI of engagement processes, kick off Class Six of the Enterprise Engagement Alliance live and recorded training program on stakeholder management implementation by sharing Sunovion’s holistic yet highly measurable approach to engaging and equipping salespeople through training.
Presenter. Bruce Bolger, Founder, Enterprise Engagement Alliance, author of Enterprise Engagement for CEOs, co-author of Enterprise Engagement: The Roadmap.

Deliverables. Attendees will see easy to understand strategic and tactical processes demonstration the design, implementation, and measurement of Enterprise Engagement strategies and tactics.

How Great Companies Deliver Both Purpose and Profit. Click here for the summary and to view.

Speaker: Alex Edmans, Professor of Finance at the London Business School, and author of Grow the Pie: How Great Companies Deliver Both Purpose and Profit.

Summary. Should companies be run to earn a profit, or to serve a purpose? Alex Edmans shows it’s not an either-or choice. Drawing from the highest-quality evidence and real-life examples spanning industries and countries, Edmans demonstrates that businesses driven by purpose are consistently more successful in the long term. But a purposeful company must navigate difficult trade-offs and take tough decisions. Edmans provides an actionable roadmap for company leaders to put purpose into practice and overcome the hurdles that hold many back. He explains how investors can discern which companies are truly purposeful rather than "greenwash" and engage with them to unleash value for both shareholders and society. And he highlights the crucial role that citizens can play as employees, customers and investors, in reshaping business to improve our world.

Deiverables. An understanding of the framework for connecting purpose and profit.

Human Capital Management and Reporting, Click here for a summary and to view.

Speakers: Dr. Solange Charas, Founder and CEO of HCMoneyball and Adjunct Professor on Human Capital Management, Columbia University, New York

University, and University of Southern California, and co-author of Humanizing Human Capital: Invest in Your People for Optimal Business Results, with Stela Lupushor, Chief-Reframer, Reframe.Work Inc. and co-author of the book.

Summary. This session takes attendees through the transition from looking at people as a sunk cost to addressing them for what they are: an organization’s No. 1 asset. The webinar will cover the principles of human capital management, a brief history, critical human capital data points linked to organizational performance, and what every manager needs to know about the link between key human capital measures and financial results.

Deliverables. A comprehensive introduction to human capital management, measurement, and reporting processes and their link to bottom-line results.

The ROI of DEI. Click here for a summary and to view.
Speakers: Eric Darrisaw, Principal, Lazarus Advisors; Marvin Owens, Chief Engagement Officer, Impact Shares; Rene Redwood, CEO, Redwood Enterprise.
Summary. Viewers get a fresh perspective on Diversity, Equity, and Inclusion plans as a business opportunity rather than a social obligation. Long-standing activities share how DEI strategies can enhance not only the experiences of all organizational stakeholders but also bottom line results by creating a more diverse and broader marketplace for customers, talents, supply chain and distribution partners, and by contributing to the development of more prosperous communities.

Sales Engagement Principles. Click here for a summary or to view.

This session focuses on the latest trends in sales engagement, including the new focus on purposeful sales, sales enablement, intelligent discovery proceses, and relationship building in the digital era.

Speakers. Ira Ozer, Founder, Engagement Partners; Dan Cilley, Chief Executive Officer, Vendor Neutral, Paul Donehue, President, Paul Charles & Associates.

Additional Sessions Coming Soon

Dates and panelists for these programs will be announced shortly and updated on this page.

Overview of Enterprise Engagement

This introductory lecture program on the curriculum introduces the concept of Enterprise Engagement, Human Capital Management, and the framework for employee engagement. It begins with a conversation with experts in various experts of strategic management and employee engagement.

Deliverables. A formal introduction to the implementation and measurement framework for Enterprise Engagement and human capital and to employee engagement.

Sales Engagement Principles

This session will focus on the latest trends in sales engagement, including the new focus on purposeful sales, sales enablement, intelligent discovery processes, and relationship building in the digital era.

Guests. Ira Ozer, Founder, Engagement Partners; Dan Cilley, Chief Executive Officer, Vendor Neutral, Paul Donehue, President, Paul Charles & Associates.

Deliverables. The framework for practical holistic approach to sales engagement.

Channel and Consumer Engagement

Experts on various aspects of channel engagement share their perspectives on the latest trends before the formal presentation on channel and consumer engagement essentials.

Deliverables. A clear framework for the development and implementation of engagement processes for channel partners and consumers.

ROI of DEI

The session will outline a formal roadmap for the implementation of DEI strategies that support organizational purpose, values, and goals and objectives.

21st Century Recognition

The world of recognition is moving rapidly beyond length-of-service and retirement awards to include brand-reinforcing behaviors linked to organizational objectives.

Deliverables. A framework for designing recognition programs that support organizational purpose, culture, and objectives.

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Master the “S” of Environmental, Social, Governance (ESG), A.k.a. Stakeholder Capitalism

The Enterprise Engagement Alliance at TheEEA.org is the world’s first and only organization that focuses on outreach, certification and training, and advisory services to help organizations achieve their goals by fostering the proactive involvement of all stakeholders. This includes customers, employees, distribution and supply chain partners, and communities, or anyone connected to an organization’s success.

Training and Thought Leadership

Founded in 2008, the Enterprise Engagement Alliance provides outreach, learning and certification in Enterprise Engagement, an implementation process for the “S” or Social of Stakeholder Capitalism and Human Capital Management and measurement of engagement across the organization.
The Enterprise Engagement Alliance provides a training and certification program for business leaders, practitioners, and solution providers, as well as executive briefings and human capital gap analyses for senior leaders.
The EEA produces an education program for CFOs for the CFO.University training program on Human Capital Management.
Join the EEA to become a leader in the implementation of the “S” of ESG and Stakeholder Capitalism.

Engagement Digital Media and Marketplaces

The ESM information portal and The Enterprise Engagement Advisors Network solution provider marketplace cover all aspects of stakeholder engagement, and the EEA information library lists dozens of resources.
The RRN information portal and Brand Media Coalition marketplace address the use of brands for gifting, incentives, recognition, and promotions. The BMC information library provides information and research resources.

Video Learning

The EEA Human Capital Management and ROI of Engagement YouTube channel features a growing library of 30- to 60-minute panel discussions with leading experts in all areas of engagement and total rewards.

Books

Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists. A quick guide for CEOs.
Enterprise Engagement: The Roadmap 5th Edition implementation guide. A comprehensive textbook for practitioners, academics, and students.

Enterprise Engagement Advisory Services

The Engagement Agency helps:

Organizations of all types develop strategic Stakeholder Capitalism and Enterprise Engagement processes and human capital management and reporting strategies; conduct human capital gap analyses; design and implement strategic human capital management and reporting plans that address DEI (Diversity, Equity, and Inclusion), and assist with managed outsourcing of engagement products and services.
Human resources, sales and marketing solution providers profit from the emerging discipline of human capital management and ROI of engagement through training and marketing services.
Investors make sense of human capital reporting by public companies.
Buyers and sellers of companies in the engagement space or business owners or buyers who seek to account for human capital in their mergers and acquistions.