Engagement U. Offers Free Access to Loyalty Academy, April 26 at Engagement World
Register to Engagement University and attend (or bring a colleague to) a half-day Loyalty Academy workshop at no charge at Engagement World, April 25-28 at the Renaissance Orlando at SeaWorld. Because Enterprise Engagement is all about breaking down silos, Engagement World sponsors want to give organizations a reason to invite management from marketing, sales, human resources, finance and operations management to attend.
This year, the Loyalty Academy has partnered with Engagement University to offer its inaugural Certified Loyalty Marketing Professional (CLMP) courses on Tuesday, April 26, in conjunction with Engagement World, which also includes the E2MA Red Diamond Congress on face-to-face engagement and the Rewards & Recognition University and Expo.
Click here for complete information on Engagement University and to register, here to learn more about the Loyalty Academy, and here to learn more about Engagement World.
Building long-term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted, and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion. The Loyalty Academy’s focus this year is ‘The Intersection of Engagement and Loyalty.’
Registrants to Engagement University can also attend any sessions of the E2MA Red Diamond Congress on face-to-face engagement and the Rewards & Recognition University and Expo at no additional charge using their Engagement University badge, or can register a colleague for both events at no additional cost with a promo code they will receive after registering.
The one-day Loyalty Academy program will be presented in two half-day workshops on Tuesday, April 26. Paid registrants to Engagement University can attend or have a colleague attend one of those workshops at no cost, and get a 30% discount off of the cost of the second workshop. Attendance to either of these two-hour workshops earns one credit towards designation as a Certified Loyalty Marketing Professional (CLMP), as well as unlocks a package of additional benefits with an annual Loyalty Academy membership included free with registration. Engagement University registrants will receive a promo code colleagues can use to register for one free workshop and the 33% discount on the second.
The Loyalty Academy, a product of the Wise Marketer Group, equips marketers with the skills and best practices necessary to address these challenges, as well as learn new approaches to winning customer market and mind share. The Loyalty Academy is the premiere global education and membership organization for loyalty marketing practitioners. The Loyalty Academy offers certification in loyalty marketing via online, in-person and customized in-house educational workshops and seminars. The Loyalty Academy also hosts an annual conference for Academy members in the U.S.
Attendees may register for one or both of the following two-hour Loyalty Academy workshops on Tuesday, April 26. 2016:
- Morning Workshop: The Consumer Inside – Best Practices in Employee Loyalty
In this workshop, attendees will learn how the core principles of loyalty marketing—including recognition, rewards, the value exchange and analytical segmentation—can improve employee engagement and loyalty. Case studies will include examples such as employer-run reward programs designed to improve health and wellness. Attendees will leave this session armed with loyalty marketing tools and techniques to put into immediate action.
- Afternoon Workshop: The Value Exchange – The Intersection of Engagement and Loyalty
In this workshop, attendees will learn how to apply the principles and best practices of loyalty marketing to drive customer engagement at the enterprise level. Learn how a structured and disciplined approach to customer loyalty can drive customer dialog, advocacy and referral. Case studies will include engagement programs built on a foundation of loyalty marketing and include such elements as gamification, rewards & recognition, social and mobile elements. Attendees will leave this session armed with loyalty marketing tools and techniques to put into immediate action.
The following professionals will benefit from attending Loyalty Academy courses: Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices; Human Resources or Talent professionals who need to understand how to build employee engagement using the tools of recognition and reward; and Professionals who need to be empowered with leading trends and best practices in a rapidly evolving customer loyalty industry. Attendees will learn how to apply the principles and best practices of loyalty marketing to drive customer engagement at the enterprise level, and learn how the core principles of loyalty marketing can improve employee engagement.
“We’re proud to partner with Engagement University at Engagement World to launch our inaugural Loyalty Academy courses in Orlando,” says Rick Ferguson, CEO of the Wise Marketer Group and a Loyalty Academy faculty member. “The intersection of engagement and loyalty is of paramount importance for both consumer and B2B brands, and we look forward to exploring that intersection through our coursework, and to help marketers begin their journey toward becoming Certified Loyalty Marketing Professionals.”
For more information and to register for the Loyalty Academy at Engagement World, visit www.loyaltyacademy.org. Or, to take advantage of the free offer from Engagement University, register to attend Engagement University.
